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	<title>Sandy Allain Blog</title>
	<link>http://www.sandyallain.com/blog</link>
	<description>Seo Consultant Blog</description>
	<lastBuildDate>Tue, 23 Feb 2010 13:25:44 +0000</lastBuildDate>
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		<title>What is Social Media Marketing?</title>
		<description><![CDATA[Basically, social media marketing refers to the process of marketing through such social media sites as Facebook, YouTube, and Twitter. By using the web’s social aspect, you can interact and connect on a much more dynamic and personalized level than when utilizing traditional marketing.
You can have a social media marketing strategy simply by creating a [...]]]></description>
		<link>http://www.sandyallain.com/blog/what-is-social-media-marketing</link>
			</item>
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		<title>Search engine optimization vs. Pay per click</title>
		<description><![CDATA[SEO or PPC for search engine marketing? What are the strengths as well as weaknesses of both methods? Basically, SEO is accomplished by optimizing webpages and by increasing Link Popularity by paying for or acquiring links that point to your site. In turn, this gives your site improved search engine rankings for your chosen key [...]]]></description>
		<link>http://www.sandyallain.com/blog/seo-ppc</link>
			</item>
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		<title>Website Analytics Tools</title>
		<description><![CDATA[You have possibly already realized the significance of having knowledge and understanding who are visiting your website and what exactly they are doing there. Whether you have a blog or running an e-commerce website, visitor information is crucial.
That is why it is very important to have a good set of tools that will provide you [...]]]></description>
		<link>http://www.sandyallain.com/blog/website-analytics-tools</link>
			</item>
	<item>
		<title>Your Web Site IP Location</title>
		<description><![CDATA[
What should you do if you are promoting a website for a specific location such as Spain or France? If customers are searching for something located in Spain or France, host the site in this location. Many experts say that it really helps to host the site in the country of your target market. This [...]]]></description>
		<link>http://www.sandyallain.com/blog/your-web-site-ip-location</link>
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		<title>Link Building in different languages</title>
		<description><![CDATA[Link building is a large topic. One thing, however, is that people usually forget how different things work in different target regions and languages.

When working on your link popularity in different languages, you may have less competition depending of your market and keyphrases you are promoting. But you have to become picky when choosing appropriate [...]]]></description>
		<link>http://www.sandyallain.com/blog/link-building-in-different-languages</link>
			</item>
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		<title>Link Building campaign strategy</title>
		<description><![CDATA[When embarking on a link building campaign, it always helps to have unique and rich content, a good brand, free tools, or a good reason for others to add a link to your site. Links that are not asked for are good links – people link to pages because they are really helpful to the [...]]]></description>
		<link>http://www.sandyallain.com/blog/link-building-campaign</link>
			</item>
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		<title>Website Localization</title>
		<description><![CDATA[
You know that visitors are more likely to purchase goods or services from a website that has been translated into their first language, don&#8217;t you? In today&#8217;s globalized economy and booming e-commerce markets, making a multilingual site is not just a good investment of your time, money, and energy, but it is also a major [...]]]></description>
		<link>http://www.sandyallain.com/blog/website-localization</link>
			</item>
	<item>
		<title>Top Google Ranking Factors</title>
		<description><![CDATA[I will talk to you about the top Google and other search engine ranking factors for your multilingual site.
This is kind of a summary of all the factors to take into account.

Age of your website. If you have a older website, you will get more trust from google because you have been around for some [...]]]></description>
		<link>http://www.sandyallain.com/blog/top-google-ranking-factors</link>
			</item>
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		<title>How to develop Multilingual Websites ?</title>
		<description><![CDATA[I have developed many multilingual websites. When developing a new website in several languages or adding a new version on your current site, it is very important to have your website 100% translated in the target language. Below are some best practices:

Conduct user research for you to have a better understanding of cultural factors for [...]]]></description>
		<link>http://www.sandyallain.com/blog/multilingual-websites</link>
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