Link Building in different languages

December 4th, 2009

Link building is a large topic. One thing, however, is that people usually forget how different things work in different target regions and languages.

When working on your link popularity in different languages, you may have less competition depending of your market and keyphrases you are promoting. But you have to become picky when choosing appropriate link partners.

If you do a link building campaign to promote your French website or any other languages, it is very important to do it in that language. It is worthless to have links on English websites if your site is not in that language. You won’t be able to put your anchor text nor will it be relevant for users on these sites.

Forget that you have a website in English while promoting your other languages. Having a website in English that already has good link juice (links to your site) will help you but not as much as doing a campaign in the language you are aiming. Get links from websites located in your target location and language.

Requesting for links must be done in the native language of the country of origin. You can’t simply say “Me da un link por favor?” In many countries where English is not the first language, owners of the website owner or the webmaster could not respond because they think it as a spam email. Others do not respond because they see it rude when someone does business using another person’s language.

This is very true in France and Brazil for example, but anything can still happen since it is not a rule that is engraved in stone. This is one of the many reasons for the existence of niches in SEM/SEO. So I suggest you outsource to local professionals.

Link Building campaign strategy

November 27th, 2009

When embarking on a link building campaign, it always helps to have unique and rich content, a good brand, free tools, or a good reason for others to add a link to your site. Links that are not asked for are good links – people link to pages because they are really helpful to the visitor of the referrers. Conducting link exchanges, buying links, and performing linkage schemes that feel unethical is probably unnatural, which are a serious problem for many search engines today.

So act now and create informative and authoritative site for your niche to get positive and the most natural link .
Below are some types of links and how to obtain them:

Article bio links. You can obtain article bio links by writing a few articles. You can write the articles yourself or you can have them written for you. Look for authority sites in the industry that accept articles from guest writers.

Authority links. Start with your associated category in the Google Directory when getting authority links. Look for sites that are currently offering links out and ones that would benefit from providing users your content. Also look for top rankings for big terms.

Blog/RSS aggregated links. Obtaining such type of links is pretty easy. All you need to do is start your own blog and aggregate (this is also goes by the name of scraper links). Look for tagging sites and RSS and blog directories to submit to.

Directory links. Pony up some cash when obtaining directory links. You have to look for niche directories that are generally easy to find. Do not go overboard with more than a few directories each month, quarter, etc.

.gov and .edu links. Offer some career advice and/or assistance to interns. Look for .govs and .edus TLD extensions. Recently, Da ‘hoo modified some things to use site explorer. This means that most good tools are broken. You can still use advanced search, however, to restrict searches to such TLD types.

One-way links from related sites or friends. How to obtain one-way links from related sites or friends? Well, all you have to do is attend tradeshows and conferences, make some friends and e-mail folks, and then offer something very useful in return. Find people in complementary niches.

Press release links. When obtaining press release links, look for websites that offer service such as press release submission and sites that submit your news. Find people in your niche who are looking for news content.

Presell Page Links. Getting presell pages requires link negotiations to a new level. We wish you good luck on outsourcing this. There are many opportunities to buy presell pages. Find websites that are open to advertising that are not going crazy with it. Find the happy medium.

Profile and comment links. To get profile and comment links, you have to contribute something really worthwhile to the websites of others. Stick around for a while. Do not be a jerk and never ever spam sites, unless you want to be blocked or get turned off. Look for websites that do not use redirects or nofollow tags.

Run of site links. These types of links are easy to buy. What should you look for? Go for websites that are very much on topic to you.

Reciprocal links. Reciprocal links are another types of links. How to get them? One important tip is to make some friends, but do not go overboard on this. Look for very strong links that complements your website.

TV, radio station, television, newspaper, or magazine links. Find a journalist. What should you look for? Monitor local news or look for someone who is writing a story.

Balance is key. If you go overboard on any type of links, then you are sending negative signals to the algos. Do not be dumb. Make use of all the tools to obtain balance in the link equation.