Search engine optimization vs. Pay per click

August 3rd, 2011 // 10:53 am @

SEO or PPC for search engine marketing? What are the strengths as well as weaknesses of both methods? Basically, SEO is accomplished by optimizing webpages and by increasing Link Popularity by paying for or acquiring links that point to your site. In turn, this gives your site improved search engine rankings for your chosen key [...]

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Category : Blog &Google

What is Social Media Marketing?

July 27th, 2011 // 11:01 am @

Basically, social media marketing refers to the process of marketing through such social media sites as Facebook, YouTube, and Twitter. By using the web’s social aspect, you can interact and connect on a much more dynamic and personalized level than when utilizing traditional marketing. You can have a social media marketing strategy simply by creating [...]

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Category : Blog

Your Web Site IP Location

July 11th, 2011 // 11:22 am @

What should you do if you are promoting a website for a specific location such as Spain or France? If customers are searching for something located in Spain or France, host the site in this location. Many experts say that it really helps to host the site in the country of your target market. This [...]

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Category : Blog

Link Building in different languages

July 4th, 2011 // 11:32 am @

Link building is a large topic. One thing, however, is that people usually forget how different things work in different target regions and languages. When working on your link popularity in different languages, you may have less competition depending of your market and keyphrases you are promoting. But you have to become picky when choosing [...]

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Category : Featured &Link Building

How to develop Multilingual Websites ?

June 27th, 2011 // 10:28 am @

I have developed many multilingual websites. When developing a new website in several languages or adding a new version on your current site, it is very important to have your website 100% translated in the target language. Below are some best practices: Conduct user research for you to have a better understanding of cultural factors [...]

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Category : Multilingual

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